Strategies in SEO & Influence of Social Media on web in 20Twelve

Without doubt, 2012 is going to be a year of radical change and opportunity for small and large scale businesses with the right SEO and Internet marketing strategies in place.

I have given it some time to analyze, how things may work in our favor in terms of Search Engine Ranking Positions. This post will highlight the current state of the SEO and Internet marketing landscape, and provide motivation and guidance for making the right strategic choices going forward.

What about algorithm changes?

Did that Happened to you? Did Panda and Penguin cause some gnashing of teeth and wailing over the last year or so. While there were some innocent casualties, I come down firmly on the side of Google in this matter. I am sick to death of coming across useless WebPages packed full of ads. Penguin has, on the whole, done a great job of weeding these out.

Many small businesses found their organic search traffic dyeing out. In some sense I do sympathize with them, but on the other hand you get what you pay for.

Google Penguin Update: spammy link signals (paid text links using exact match anchor text, comment spam, guest posts on questionable sites, article marketing sites, and links from dangerous sites) were among the issues for some sites affected by the algorithmic change.

Google was also hitting websites for aggressive anchor text for keywords in back-links even before Penguin. Post-Penguin, anchor text diversity becomes more critical.

Now that was what we have discussed before, the impacts of Google panda and penguin updates. What we should discuss now here is how to do better and avoid penalization from Google at the same time. Different people are sharing different thoughts on what should be done to gain higher rankings and most importantly how to sustain them.

Below is the solution to the frequently raised questions like what should be done now?? , Stop link building?? , and a few more…

The most important of all is Content Marketing …

Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. Content has always said to be king of today and now I believe it to be a king of future too..

What Content Can Do..?? 

Content Can be a source to get direct or indirect traffic, to spread awareness of your Brand, Business or Product and to increase the sales and conversion ratio. I shall expalain it furthur in my most to come about Content.
 

Influence of Social Media on Web Today..

Social Media can be utilized as a source for you to get your brand introduced to millions. Create strategies on Social media and engage people by sharing content of their interest meanwhile sharing your point of interest which will increase Brand Familiarity, Likeability and Trust.

Engage users to Re-Share your Sharing which will automatically ping that particular post to be important and most liked by Google.

Google Plus+

Google Plus is going to be the most important factor in coming few months in SEO, Google is found to be giving importance to posts and links shared on Google plus.  It is also being displayed in Google search. Without a doubt Google is pushing its new product hard enough so that atleast they can divert Big Brands to Google Plus, so in coming few months there will be no other options, other than to sign up for Google Plus..