How to Be a Big Brand and Importance of back links..

Lots of discussions have suggested that, for bigger brands, standard on-page ranking factors like page titles, content even don’t seem to be as important if you’re a big brand and that big brands are still able to rank for really competitive keywords without some of the standard on-page elements that you might expect.

The example of which is Ben & Jerry’s Ice Cream. When I looked into their site I found that it was built in almost completely Flash. 

As you can see in the image above or you can visit the site here at www.benjerry.com you will find out that there’s very little content for the sake of search engines to see and determine that what the site relates to. Their page titles aren’t optimised. But somehow even without these importnat things the brand still manages to rank on first page for the term “ice cream.” So I searched and looked into it in a bit of detail to determine some of the elements that maybe search engines perceive as being a brand. After that if you are able to adjust these elements into your own specific Brand or site, you may also be able to gain some of that power that being a big brand has within the search engines.

At the start I went in to the link profile of their. I was thinking of find a lot of anchor links for the term "Ice Cream", But surprisingly what I found was only 3 to 4% of the anchor links included any of the keywords related to the search Term "Ice Cream",

The other major thing Which I determined was a huge quantity of back links they were getting. And there is nothing to be surprised as being a Big Brand always has an advantage of getting more number of back links from different sources, and this is what made me think that maybe the more number of links is forcing Google to think it as a brand. Here, at this point I feel that Link building under the current Scinario haven't lost its importance at all.

But this dosen't mean to be over crazy about links links and links, you need to be careful in term of getting links. Only try to get links good quality from the sites having good Repute and trust among the visitors. Also it needs to focus on getting more links from the discussion platforms like Forums, which gives an impact of a useful link being shared on different public forums.

Focusing on quantity of good quality links will help you recognize yourself as a brand, and as your brand grows you will find your back links to grow as well. Obiviously it depends on how you engage your visitors on the site, and how you make your content attractive for them to reshare.

So it can be concluded from the above mentioned example that, keep on building links will surely increase the number of back-links and more number of links is an obvious indication that you’re a big brand and these will be considered as pointers to boost your organic rankings.