How to Be a Big Brand and Importance of back links..

Lots of discussions have suggested that, for bigger brands, standard on-page ranking factors like page titles, content even don’t seem to be as important if you’re a big brand and that big brands are still able to rank for really competitive keywords without some of the standard on-page elements that you might expect.

The example of which is Ben & Jerry’s Ice Cream. When I looked into their site I found that it was built in almost completely Flash. 

As you can see in the image above or you can visit the site here at www.benjerry.com you will find out that there’s very little content for the sake of search engines to see and determine that what the site relates to. Their page titles aren’t optimised. But somehow even without these importnat things the brand still manages to rank on first page for the term “ice cream.” So I searched and looked into it in a bit of detail to determine some of the elements that maybe search engines perceive as being a brand. After that if you are able to adjust these elements into your own specific Brand or site, you may also be able to gain some of that power that being a big brand has within the search engines.

At the start I went in to the link profile of their. I was thinking of find a lot of anchor links for the term "Ice Cream", But surprisingly what I found was only 3 to 4% of the anchor links included any of the keywords related to the search Term "Ice Cream",

The other major thing Which I determined was a huge quantity of back links they were getting. And there is nothing to be surprised as being a Big Brand always has an advantage of getting more number of back links from different sources, and this is what made me think that maybe the more number of links is forcing Google to think it as a brand. Here, at this point I feel that Link building under the current Scinario haven't lost its importance at all.

But this dosen't mean to be over crazy about links links and links, you need to be careful in term of getting links. Only try to get links good quality from the sites having good Repute and trust among the visitors. Also it needs to focus on getting more links from the discussion platforms like Forums, which gives an impact of a useful link being shared on different public forums.

Focusing on quantity of good quality links will help you recognize yourself as a brand, and as your brand grows you will find your back links to grow as well. Obiviously it depends on how you engage your visitors on the site, and how you make your content attractive for them to reshare.

So it can be concluded from the above mentioned example that, keep on building links will surely increase the number of back-links and more number of links is an obvious indication that you’re a big brand and these will be considered as pointers to boost your organic rankings.

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Strategies in SEO & Influence of Social Media on web in 20Twelve

Without doubt, 2012 is going to be a year of radical change and opportunity for small and large scale businesses with the right SEO and Internet marketing strategies in place.

I have given it some time to analyze, how things may work in our favor in terms of Search Engine Ranking Positions. This post will highlight the current state of the SEO and Internet marketing landscape, and provide motivation and guidance for making the right strategic choices going forward.

What about algorithm changes?

Did that Happened to you? Did Panda and Penguin cause some gnashing of teeth and wailing over the last year or so. While there were some innocent casualties, I come down firmly on the side of Google in this matter. I am sick to death of coming across useless WebPages packed full of ads. Penguin has, on the whole, done a great job of weeding these out.

Many small businesses found their organic search traffic dyeing out. In some sense I do sympathize with them, but on the other hand you get what you pay for.

Google Penguin Update: spammy link signals (paid text links using exact match anchor text, comment spam, guest posts on questionable sites, article marketing sites, and links from dangerous sites) were among the issues for some sites affected by the algorithmic change.

Google was also hitting websites for aggressive anchor text for keywords in back-links even before Penguin. Post-Penguin, anchor text diversity becomes more critical.

Now that was what we have discussed before, the impacts of Google panda and penguin updates. What we should discuss now here is how to do better and avoid penalization from Google at the same time. Different people are sharing different thoughts on what should be done to gain higher rankings and most importantly how to sustain them.

Below is the solution to the frequently raised questions like what should be done now?? , Stop link building?? , and a few more…

The most important of all is Content Marketing …

Content marketing is undergoing massive growth right now and we’re seeing a revolution take place across all aspects of online marketing. Content has always said to be king of today and now I believe it to be a king of future too..

What Content Can Do..?? 

Content Can be a source to get direct or indirect traffic, to spread awareness of your Brand, Business or Product and to increase the sales and conversion ratio. I shall expalain it furthur in my most to come about Content.
 

Influence of Social Media on Web Today..

Social Media can be utilized as a source for you to get your brand introduced to millions. Create strategies on Social media and engage people by sharing content of their interest meanwhile sharing your point of interest which will increase Brand Familiarity, Likeability and Trust.

Engage users to Re-Share your Sharing which will automatically ping that particular post to be important and most liked by Google.

Google Plus+

Google Plus is going to be the most important factor in coming few months in SEO, Google is found to be giving importance to posts and links shared on Google plus.  It is also being displayed in Google search. Without a doubt Google is pushing its new product hard enough so that atleast they can divert Big Brands to Google Plus, so in coming few months there will be no other options, other than to sign up for Google Plus..

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SEO Ranking Factors in the form of a Periodic Table

Search engine optimization may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. The chart below summarizes the major factors to focus on for search engine ranking success.

Some of the factors mentioned above influence more than others, which is weighted 1(weakest) to 3(strongest) in the above table. No single factor guarantees top rankings. several favorable factors increase odds of success. Negative "violation" and "Blocking" factors harm you chances.

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